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6 nasvetov za učinkovit jumbo plakat

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Oglaševanje s t.i. jumbo plakati je učinkovit način zbujanja pozornosti, krepitve prepoznavnosti
in utrjevanja vaše blagovne znamke ali preprosto pospeševanje prodaje z opozarjanjem
na posebne akcije.

Pri oblikovanju takšnih oglasov je zelo pomembno zavedanje, da ima voznik le nekaj sekund, da med vožnjo sprejme vse pomembne informacije. Zbrali smo 6 nasvetov, na kaj morate biti pozorni, ko razmišljate o vašem naslednjem obcestnem oglasu.

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1. Največ šest besed

Večina ljudi, ki vidijo obcestni plakat, upravlja vozilo. To pomeni, da ima le nekaj sekund časa, da prebere vaše sporočilo. Omejite ga na največ šest besed, da bo voznik lahko prebral celotno besedilo.

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2. Pozorno določite pisavo

Črke naj bodo čim večje, odebeljene in brez nepotrebnih okraskov. Upoštevajte, da se plakate praviloma gleda zelo od daleč. Izberite kontrastne barve, da bo sporočilo učinkovito izstopalo.[/vc_column_text][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1467901553693{margin-top: 5px !important;margin-right: 20px !important;margin-bottom: 0px !important;margin-left: 10px !important;border-top-width: 5px !important;border-right-width: 20px !important;border-bottom-width: 0px !important;border-left-width: 10px !important;padding-top: 5px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 10px !important;}”][vc_single_image image=”38676″ img_size=”761×512″ alignment=”right” onclick=”link_image”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″ css=”.vc_custom_1467901717179{margin-top: 8px !important;margin-right: 15px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 8px !important;border-right-width: 15px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 8px !important;padding-right: 15px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”38675″ img_size=”761×512″ onclick=”link_image” css=”.vc_custom_1467898462766{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1467901452430{margin-top: 6px !important;margin-right: 20px !important;margin-bottom: 0px !important;margin-left: 10px !important;border-top-width: 6px !important;border-right-width: 20px !important;border-bottom-width: 0px !important;border-left-width: 10px !important;padding-top: 6px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 10px !important;}”][vc_column_text css=”.vc_custom_1467960368423{margin-top: 0px !important;margin-right: 10px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 10px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 10px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]

3. Pokažite, ne razlagajte

Slika lahko pove več kot 1000 besed, zato dobro razmislite, kakšno sliko boste uporabili, da bo sporočilo resnično dobro sprejeto.

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4. Izpostavite blagovno znamko

Vozniki si med vožnjo ne morejo zapomniti ali zapisati dolge telefonske številke ali zapletenega naslova spletne strani.
Namesto tega raje na veliko izpostavite ime blagovne znamke. Če bo vaš oglas dovolj učinkovit, se bodo kasneje pozanimali, kje in kako lahko pridejo do vas.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″ css=”.vc_custom_1467901726451{margin-top: 15px !important;margin-right: 15px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 15px !important;border-right-width: 15px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1467899848752{margin-top: 0px !important;margin-right: 10px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 10px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 10px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]

5. Bodite drzni in neposredni

Ne zapletajte zgodbe po nepotrebnem in ne poskusite razložiti preveč stvari hkrati. Osredotočite se na en pomemben element, vsi ostali naj ga le podpirajo. Poskusite s humornim ali presenetljivim sporočilom in sliko, da boste res zbudili pozornost in si bodo potencialne stranke vaš oglas zapomnile in o njem govorile.[/vc_column_text][vc_column_text css=”.vc_custom_1467899856031{margin-top: 10px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 10px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 10px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]

6. Preverite učinkovitost

Predno pošljete jumbo plakat v tisk, lahko učinkovitost plakata preverite na preprost način. Natisnite oglas na manjši papir ter ga samo za 5 sekund z razdalje 4-5 metrov pokažite nekaj prijateljem. Naj vam povedo, kaj so uspeli prebrati in videti. Na tak način lahko hitro ugotovite, ali ste pripravili učinkovit oglas.[/vc_column_text][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1467901817834{margin-top: 15px !important;margin-right: 20px !important;margin-bottom: 0px !important;margin-left: 10px !important;border-top-width: 15px !important;border-right-width: 20px !important;border-bottom-width: 0px !important;border-left-width: 10px !important;padding-top: 15px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 10px !important;}”][vc_single_image image=”38674″ img_size=”761×512″ alignment=”right” onclick=”link_image”][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1467887674120{margin-top: 0px !important;margin-right: 5px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 5px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”25″ css=”.vc_custom_1467885976936{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}”][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1467888589840{margin-top: 0px !important;margin-right: 5px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 5px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_text_separator title=”” css=”.vc_custom_1467888598829{margin-top: 0px !important;margin-right: 5px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 5px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1467887674120{margin-top: 0px !important;margin-right: 5px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 5px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 5px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”25″ css=”.vc_custom_1467885976936{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″ css=”.vc_custom_1467968274506{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_text css=”.vc_custom_1467968977822{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 10px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 10px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 10px !important;padding-left: 0px !important;}”]

Kako vam lahko pomagamo?

Če potrebujete pomoč pri katerikoli fazi oglaševanja z jumbo plakati, vam lahko pomagamo. Lahko vam:[/vc_column_text][dt_vc_list]

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